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In the small town of Springville, Utah, a simple yet innovative product is making waves in the print industry: custom stickers. At the heart of
In recent years, a revolutionary trend has emerged in the world of e-commerce—social commerce. This term refers to the integration of social media platforms with
The world of e-commerce has witnessed remarkable growth and transformation in recent years, and this upward trajectory shows no signs of slowing down. As technology
Sticker Mule has been involved in several controversies that have led to significant criticism. These include concerns over intellectual property rights, allegations of underpayment of
In the rapidly evolving digital landscape, having effective business conversations online is crucial for success. Whether you’re engaging with clients, colleagues, or partners, the ability
Getting Started with GTmetrix The need for fast-loading websites becomes increasingly critical as the internet continues to evolve. Not only does site speed affect user
Poshmark and Mercari are two major players contributing to the growth of online sales. In 2022, online sales accounted for almost 15% of retail sales
Wix eCommerce Review Seeking a versatile ecommerce builder that offers a wealth of features without compromising your brand and storefront design? Wix eCommerce might be
In today’s digital age, businesses must keep up with the latest technology to stay competitive. One area where technology has made significant strides is in
Starting a successful online business! This is the dream many of us have, but few know how to achieve it? Online business has come a
As more and more consumers turn to online shopping, having a robust and reliable e-commerce platform is essential for online retailers. With dozens of options
The Importance of Addressing Abandoned Carts Abandoned shopping carts are a significant concern for online retailers, as they represent potential sales that were not completed.
In this article, we will explore the e-commerce platform that Nike utilizes for its online shopping experience. As one of the leading sportswear companies in
PayPal has strict policies in place to prevent fraudulent activity and protect its users. As a result, they may freeze or limit an account if
In the realm of online furniture retail company, Wayfair has managed to establish itself as a dominant player. However, competition is fierce, and today we
Kit Yarrow
Golden Gate University
536 Mission St.
San Francisco, CA 94105
Kit Yarrow, Ph.D. is an award-winning consumer research psychologist, professor, author and consultant. Kit’s unique ability to apply clinical psychology to business issues has won her four endowed research professorships and recognition as the 2012 Outstanding Scholar of Golden Gate University.
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