Poshmark and Mercari are two major players contributing to the growth of online sales. In 2022, online sales accounted for almost 15% of retail sales worldwide, according to the federal reserve. This is slightly down from 2020 at the height of the pandemic, but still well above where it was prior to the pandemic.
Poshmark, in particular, is a large-scale and competitive marketplace that offers numerous profitable opportunities.
What sets Poshmark apart from other online marketplaces is its reputation for reliability and safety. It's a trusted platform with many satisfied users. Top sellers on the platform can earn six-figure incomes while working full-time.
If you're interested in earning big money using the Poshmark app, we've compiled some of the most important, tried and tested reselling tips from the platform's most successful resellers.
1- Expert Tip: Focus on the Customer First
Expert Poshmark seller Gracie Haroldson knows that nurturing a customer-experience mindset is key to success on the platform. Gracie, who runs a boutique shop on Poshmark, has honed her skills over time and has become a leading seller on the platform.
Her secret to success is staying on top of the latest trends, conducting extensive research, and monitoring buyer preferences. Gracie recommends that Poshmark sellers focus on the top categories and pay attention to the number of likes on various items.
But beyond that, Gracie stresses the importance of providing a compelling customer experience. She knows that building trust and creating a connection is crucial in turning a visitor into a buyer. That's why she always sets expectations for delivery and makes sure to match or exceed those expectations.
For Gracie, the customer experience doesn't end with the purchase. She believes that nurturing a customer-experience mindset requires engagement before and after the sale. By doing so, Poshmark sellers can increase engagement and build long-term relationships with their customers.
If you're looking to succeed on Poshmark, take a cue from Gracie's approach. Focus on providing an exceptional customer experience, and you'll not only increase your sales but also build a loyal following of satisfied customers.
2- Expert Tip: Take Time to Take Beautiful Photos
According to expert Poshmark seller Kate Hill, taking optimal photos is a crucial component of success on the platform. In her interview with Business Insider, she revealed that employing photo optimization techniques helped her make over $100,000 in sales in less than two years.
As a seller on Poshmark, it's essential to understand that the cover shot is everything. If your photo doesn't catch a buyer's eye, they'll move on to the next listing. But beyond being visually appealing, your photos must also accurately represent the garment's condition.
This is where lighting comes into play. As Kate Hill points out, proper lighting can make or break your reputation as a seller. Buyers want to be confident that what they see in the photo is what they'll receive in person. By taking high-quality photos in good lighting, you can give buyers that peace of mind and increase your chances of making a sale.
Don't underestimate the power of a great photo.
So, whether you're a seasoned Poshmark seller or just starting out, don't underestimate the power of a great photo. Take the time to optimize your photos and ensure that they accurately represent the item you're selling. By doing so, you'll be well on your way to success on Poshmark.
3- Expert Tip: Experiment With Pricing
Expert Poshmark seller Samantha Frank knows that finding the right price is crucial when it comes to making sales on the platform. Samantha started selling her old possessions on Poshmark back in June 2021 and has since posted 277 listings, selling 198 of them and earning a total of $2,436.89 as of June 2022.
According to Samantha, it's important to aim high when evaluating item prices on Poshmark. But that doesn't mean setting prices arbitrarily.
She recommends conducting proper research to determine how many items on the platform can be sold at a given price. To do so, Samantha looks for original item listings to find MSRPs (Manufacturer Suggested Retail Price) and focuses on official product descriptions and quality photos taken in natural light.
When setting prices, it's important to consider the fee structure, including the original and competitor prices. Additionally, sellers should pay attention to listing likers, the condition and time frame of the item, potential discounts for future customers, and shipping.
4- Add Some Flair to Your Packages
Offering packaging with a personal touch can make all the difference in creating a memorable and positive purchasing experience. By adding a few extra touches, you can surprise and delight your buyers, possibly even turning them into returning customers!
Start with quality packaging materials like tissue paper, die-cut stickers, and ribbons.
Start with quality packaging materials like tissue paper, die-cut stickers, and ribbons. These elements add a touch of elegance to your package and make it feel more special. You can also include thank-you cards, personalized vinyl stickers, stamps, or business cards to show your appreciation for your customers and to give them a little something extra.
For an even more personal touch, consider including small gifts or custom pins that match your brand's aesthetic. This is a great way to show your buyers that you care about them and appreciate their business.
By taking the time to add these special touches to your packaging, you can make a lasting impression on your buyers and set yourself apart from other sellers on the platform. So next time you're sending out a package, don't forget to add that personal touch that can turn a good purchasing experience into a great one!
5- Protect Your Packages
There's nothing worse than receiving a damaged item in the mail, especially if you've been eagerly anticipating its arrival.
To avoid any potential damage during transit, it's essential to take necessary protective measures. You can wrap your products in soft material or use air pillows to cushion them and prevent them from shifting during transport. Additionally, using priority mail can provide added protection for your shipments and ensure a faster delivery time.
For fragile items like makeup, glass, or sensitive home decorations, it's important to attach a "fragile" shipping label to the top of your boxes. This lets the carrier know that the package requires extra care and attention during handling.
By taking these protective measures, you can increase the chances of your items arriving at their destination in pristine condition, leading to happier customers and better reviews.
6- Label Your Products Boutique (If it Applies)
If you're selling on Poshmark and want to label your listing as a boutique item, there are a few steps you need to follow. A boutique listing refers to items that are purchased wholesale or directly from a distributor and being sold to the public for the first time.
To label your listing as a boutique item on the Poshmark website, follow these steps:
- Select Sell on Poshmark to create your listing.
- Look for the option that says New With Tags.
- Click on Yes to view Boutique options.
- Under Add this item to your Boutique?, select Yes.
It's important to note that in order to use the Boutique tag, sellers must complete Boutique Certification. The good news is that there are no additional fees to complete the certification process.
Here's how to complete Boutique Certification:
- Select your profile image at the top-right of the page.
- Click on Account Settings.
- From the left-hand menu, select Boutique Certification.
- Click on Get Started.
By following these steps, you can easily label your listings as boutique items and complete Boutique Certification to build trust and attract more buyers to your closet.
7- Keep in Mind the Poshmark Fees
It's important to keep in mind the fees charged by the platform to ensure that you're pricing your items appropriately. Poshmark charges a 20% commission on purchases of $15 or more, and a flat fee of around $3 on sales under $15.
Poshmark charges a 20% commission on purchases of $15 or more, and a flat fee of around $3 on sales under $15.
When setting your listing price, it's essential to factor in these costs to ensure that you're making a profit while still offering a fair price for your buyers. You don't want to price your items too high, as this may turn off potential buyers. At the same time, you don't want to price your items too low, as you may end up losing money after factoring in Poshmark's fees.
By keeping these fees in mind when setting your prices, you can ensure that you're making a profit while still offering a fair deal to your buyers.
8- Refresh Your Listings
Keeping your listings fresh is crucial to maintaining an active and engaging customer base. One way to do this is by relisting your stale listings regularly.
By relisting your items, you can keep your offerings up-to-date and increase your chances of ranking higher in Poshmark's search results. This means that more buyers will see your items, increasing the chances of making a sale.
If something isn't selling, maybe think about a new way that it could be positioned to reach the right person.
It's also about updating your descriptions and titles. If something isn't selling, maybe think about a new way that it could be described or marketed to reach the right person.
But relisting isn't just about improving your search ranking. It also shows potential buyers that you're an active seller who takes their business seriously. This reassures buyers that they're purchasing from a trustworthy source and can expect a positive experience.
9- Offer Poshmark Bundles
one way to increase your sales and reach out to potential customers is by offering Poshmark bundles. A bundle allows a buyer to purchase multiple listings from the same closet at once, making it a convenient and attractive option for buyers.
As a seller, you can add listings that your customers might be interested in into bundles, giving them a handpicked selection of items that appeal to their interests.
You can also offer private discounts and shipping rates to Poshmark users who purchase bundles, which can help you close more sales and build lasting relationships with your customers.
Sellers can offer bundle discounts to encourage buyers to make a purchase, even if they were only considering a single item before.
Poshmark bundles give sellers a significant advantage by allowing them to reach out to potential customers and show them a curated selection of items. Additionally, sellers can offer bundle discounts to encourage buyers to make a purchase, even if they were only considering a single item before.
By offering bundle discounts, you can persuade buyers to choose your closet over other Poshmark sellers. Even a small discount of 5 to 10% can make a big difference to users and lead to increased sales for you.
10- Be Responsive to Customer Feedback and Questions
In a fast-paced and active marketplace like Poshmark, being responsive and engaged is crucial for standing out and building a loyal customer base. One way to achieve this is by responding promptly to comments and feedback on your listings.
Responding to comments and engaging with buyers shows that you are attentive and committed to ensuring their satisfaction.
By providing a positive shopping experience and excellent customer service, you can create a strong relationship with your buyers and encourage repeat business. Responding to comments and engaging with buyers shows that you are attentive and committed to ensuring their satisfaction.
You can even take things further by tagging users in your responses to their comments, which helps to personalize your communication and create a more meaningful connection with your customers.
However, it's important to note that Poshmark does not support direct messaging. To communicate with other users, you can add a comment to a listing that includes a @ mention of the user you want to reach. This will alert them to your comment, and they can respond publicly or via the comments section.
By being responsive and engaged with your customers, you can create a positive reputation for yourself on Poshmark and build a loyal following of buyers who trust and value your products and service.
11- Offer Reduced Shipping Fees
you know that shipping fees can be a significant factor for buyers when considering a purchase. One way to increase sales is by reducing the Poshmark basic shipping fee for interested buyers.
When a buyer likes one of your items, take the initiative to message them and offer to reduce the introductory shipping fee. This personal touch can make a big difference in closing a sale and building a relationship with your buyers.
This personal touch can make a big difference in closing a sale and building a relationship with your buyers.
And if you have multiple buyers interested in the same item, you can extend the same shipping benefit to each of them. This not only increases your chances of making a sale but also shows your buyers that you value their interest in your items.
As a professional seller, it's important to consider shipping costs as part of the final price. By including shipping fees in the overall cost of your items, you can make the purchasing process more straightforward for buyers and increase sales in the process.
So, next time a buyer shows interest in one of your Poshmark items, don't hesitate to offer a reduced shipping fee. It could be the difference between making a sale and losing a potential customer.
