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The right SEO tools can help you meet your goals. From keyword tracking to backlink analysis, the best ones are worth investing in for any business looking at improving their ranking on Google. In this guide I rank and review the best tools to help you drive organic search and achieve more traffic from targeted audiences.
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Description |
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Rolex Men
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P3S-100
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Nicholas Power: Charging System Cod-less: Yes Reusable: Yes
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Trimmer
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M3-500
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Leather Pages: 1500, Charging Locker: Yes
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Notebook
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P3S-660
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Manufacturing : June 2018 Exp Date: Best uses 24
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Nike sneaker
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P3S-560
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Cod-less: Yes Reusable: Yes Lifetime: 501 times
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Shaving Gel
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P3S-493
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Hover Johnson Quantity : 200 ML. Manufacturing : June 2018
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SEMrush SEO toolkit offers a fully comprehensive set of SEO tools. You can view detailed keyword analysis reports as well as a summary of any domains you manage.
More crucially, the SEO toolkit allows you to compare the performance of your pages to see how you rank against the competition. For instance, you can analyze backlinks from other websites to yours. (this process is sometimes called ‘link building’).
Traffic analytics helps to identify your competitors’ principle sources of web traffics, such as the top referring sites. This enables you to drill down to the fine details of how both your and your competitors’ sites measure up in terms of average session duration and bounce rates. Additionally, “Traffic Sources Comparison” gives you an overview of digital marketing channels for a bunch of rivals at once. For those new to SEO slang ‘bounce rates’ are the percentage of visitors who visit a website then leave without accessing any other pages on the same site.
The domain overview does much more than provide a summation of your competitors’ SEO strategies. You can also detect specific keywords they’ve targeted as well as access the relative performance of your domains on both desktop and mobile devices.
SEMrush has received many positive mentions online but has been critiqued for use of SEO jargon such as ‘SERP’ which may alienate inexperienced users. A ‘Pro’ subscription costs $119.95 per month which includes access to all SEO tools.
Over time, SEMrush added a few more tools to its offerings: a writer marketplace, a traffic-boosting tool, a tool set for agencies and even a white-glove service for PR agencies.
A 14-day free trial is available for Techradar readers to try out the service(opens in new tab).
Read our full SEMrush review.
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Since its initial release in 2011, Ahrefs has quickly become one of the most popular SEO tools on the market, and it is used by web developers and content creators around the world to grow their online presence.
Ahrefs boasts the largest backlink index of top SEO tools, with over 295 billion indexed pages and more than 16 trillion backlinks. Throw in an upgraded keywords explorer, tools for monitoring the competition, plus a serious amount of user documentation, and Ahrefs may be the tool you need to rank better and increase traffic.
Ahrefs comes with all the tools you need to explore and grow your online presence. A central dashboard gives you an overview of your projects’ ranking, traffic, and backlinking. From the landing page, you can easily access each of the five core Ahrefs elements, outlined below.
Ahrefs boasts a number of powerful features that help set it apart, including a proprietary web crawler second only to Google in size and speed. While price points are broadly aligned with those of similar products, best-in-class link analysis, powerful research tools, and knowledgeable user support help make Ahrefs one of the best options for understanding and improving your domain’s online presence.
Read our full Ahrefs review.
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Moz Pro is a platform of SEO tools that aim to help you increase traffic, rankings, and visibility across search engine results.
Key tools include the ability to audit your own site using the Moz Pro spider, which should highlight potential issues and recommend actionable insights. There’s also the ability to track your site rankings over hundreds or even thousands of keywords per website.
There’s also a keyword research tool to help determine which keywords and keyword combinations may be the best for targeting, and there’s also a backlink analysis tool that mixes a combination of metrics including anchor text in links as well as estimated domain authority.
Pricing for Moz Pro begins at $99 per month for the Standard plan which covers the basic tools. The Medium plan offers a wider range of features for $179 per month and a free trial is available. Note that plans come with a 20% discount if paid for annually. Additional plans are available for agency and enterprise needs, and there are additional paid-for tools for local listings and STAT data analysis.
Even if you don’t sign up to Moz Pro, a number of free tools are available. There’s also a huge supporting community ready to offer help, advice, and guidance across the breadth of search marketing issues.
Read our full Moz Pro review.
Kit Yarrow
Golden Gate University
536 Mission St.
San Francisco, CA 94105
Kit Yarrow, Ph.D. is an award-winning consumer research psychologist, professor, author and consultant. Kit’s unique ability to apply clinical psychology to business issues has won her four endowed research professorships and recognition as the 2012 Outstanding Scholar of Golden Gate University.
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