SEMrush SEO toolkit offers a fully comprehensive set of SEO tools. You can view detailed keyword analysis reports as well as a summary of any domains you manage.

More crucially, the SEO toolkit allows you to compare the performance of your pages to see how you rank against the competition. For instance, you can analyze backlinks from other websites to yours. (this process is sometimes called ‘link building’).

Traffic analytics helps to identify your competitors’ principle sources of web traffics, such as the top referring sites. This enables you to drill down to the fine details of how both your and your competitors’ sites measure up in terms of average session duration and bounce rates. Additionally, “Traffic Sources Comparison” gives you an overview of digital marketing channels for a bunch of rivals at once. For those new to SEO slang ‘bounce rates’ are the percentage of visitors who visit a website then leave without accessing any other pages on the same site.

The domain overview does much more than provide a summation of your competitors’ SEO strategies. You can also detect specific keywords they’ve targeted as well as access the relative performance of your domains on both desktop and mobile devices.

SEMrush has received many positive mentions online but has been critiqued for use of SEO jargon such as ‘SERP’ which may alienate inexperienced users. A ‘Pro’ subscription costs $119.95 per month which includes access to all SEO tools.

Over time, SEMrush added a few more tools to its offerings: a writer marketplace, a traffic-boosting tool, a tool set for agencies and even a white-glove service for PR agencies.

A 14-day free trial is available for Techradar readers to try out the service(opens in new tab).

Read our full SEMrush review.