In the small town of Springville, Utah, a simple yet innovative product is making waves in the print industry: custom stickers. At the heart of this revolution is CustomStickers.com, a company that has rapidly grown to become a significant player in the local export economy. Ryan Dunn started this business in a garage with a vision and a malfunctioning wide-format printer in July 2021 as an Etsy shop. Fast forward to today, and CustomStickers.com is redefining what success looks like in the print industry.
The Start of CustomStickers.com
Ryan Dunn, after spending eight years in corporate finance, took a leap of faith by quitting his job and moving his family to Utah to focus on his sticker and label business full-time. With an initial investment in a $2,000 wide-format printer bought on eBay, Ryan rebuilt and ramped up sales, quickly outgrowing the capacity of a single printer. His conviction that the custom sticker market has untapped potential was what drove him to take this risky action.
Growth and Expansion
CustomStickers.com's journey from a garage to a 15,000-square-foot warehouse in Springville is a testament to its exponential growth. Ryan attributes this success to his fresh perspective on the print industry, focusing on production optimization and embracing innovative solutions. The company has reinvested heavily in new technology, enhancing their manufacturing capabilities and setting new standards in quality, price, service, and speed.
Under the guidance of Mike Monsen, production director, CustomStickers.com has introduced highly automated finishing equipment, integrating advanced laser cutting systems for precision and speed. Their commitment to quality is evident in their ability to produce stickers with a resolution of 3600p and reproduce 97% of the Pantone color library, a feat unmatched by many competitors.
CustomStickers.com is not just about stickers; it's about smart stickers. By integrating AI tools in design services and file processing, the company has streamlined operations, allowing for dramatic efficiency improvements. This forward-thinking approach has positioned CustomStickers.com as a leader in the print industry, leveraging technology to enhance productivity and customer satisfaction.
Custom Stickers Today
Today, CustomStickers.com operates out of a large facility, handling around 1,500 orders weekly, with a significant number of new customers. Their ability to offer custom-made stickers with no minimum order quantity and overnight delivery options sets them apart in the market. The company has built a diverse customer base, ranging from Fortune 50 companies to individual artists, thanks to its unique process and commitment to quality.
What Sets CustomStickers Apart?
What truly sets CustomStickers.com apart is its focus on customer satisfaction and flexibility. The company offers unique services like 'Overnight Stickers' and the ability to order free samples, ensuring that customers can experience the quality of their products firsthand. Moreover, their approach to pricing, offering bulk sticker pricing even for orders split into multiple designs, provides unparalleled flexibility and value.
CustomStickers.com is continuously working to enhance the customer experience, particularly in the online ordering process. The team is developing advanced tools to simplify the process for any size, shape, and quantity of stickers, further improving their service offering and making custom stickers accessible to a wider audience.
The Future of CustomStickers
Despite the downturn in the broader print industry, CustomStickers.com is optimistic about the future. The company is exploring new printed products and expanding its capacity with new equipment. Their commitment to self-sustained growth and innovation, without seeking external capital, underscores their dedication to maintaining control over their vision and values.
CustomStickers.com represents a new era in the print industry, combining innovative technology with a customer-centric approach to deliver unparalleled quality and service. As they continue to grow and expand their offerings, their story serves as an inspiring example of how passion, innovation, and a commitment to excellence can redefine an industry.
