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Kit Yarrow Blog

Kit Yarrow, Ph.D., is an award-winning consumer psychologist, a professor, author, consultant and speaker. She is the author of several bestselling books including Gen BuY. Kit is a widely recognized authority on the psychology of consumers—and on the Millennial Generation in particular—Kit is regularly quoted in a variety of media including The New York Times, The Wall Street Journal, NPR, and Good Morning America.
Small Business

Mastering SEO with ChatGPT: A Quick Guide

I’m here to guide you through leveraging the free AI tool ChatGPT to skyrocket your website’s traffic. The moment I grasped its potential, I rushed

Blogging

The Best Hashtags for Entrepreneurs

Are you an entrepreneur looking to gain more visibility for your business on social media? If so, then you’re likely aware of the power of

Small Business

Hiring a Star Software Developer for Your Startup | A Guide

Learn the essential steps and best practices for hiring a software developer for your startup. From setting clear job requirements, to identifying the right candidate, to closing the deal. Avoid common mistakes and ensure a successful hire.

Ecommerce

Creating a Successful Jewelry Business: A Comprehensive Guide

Starting a jewelry business can be a fulfilling and profitable venture, but it’s important to approach it with a solid plan. In this comprehensive guide, we’ll guide you through the steps of researching the market, developing a product line, building a website, promoting your brand, and creating a strong brand. Learn how to create a successful jewelry business that stands out in the competitive market.

Consumer Behavior

Generation BuY Part 1: Introduction

Generation Y, those born between 1978 and 2000, has overtaken baby boomers in sheer numbers and is poised to do the same with its incomes

Consumer Behavior

Praise for Gen BuY

‘‘A telling look at how to truly understand and reach a demographic of those that won’t be fooled.’’ —Andrea Learned, coauthor, Don’t Think Pink ‘‘Technically

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