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Mastering SEO with ChatGPT: A Quick Guide

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I'm here to guide you through leveraging the free AI tool ChatGPT to skyrocket your website's traffic. The moment I grasped its potential, I rushed to create this video. Utilizing this approach guarantees a rapid traffic boost and safeguards your site from algorithm updates. And no, it’s not about crafting content with AI. It’s about harnessing AI to refine your content to align perfectly with Google's preferences and ensure compliance with Google's guidelines, making your site invulnerable to update penalties. I’ve applied this technique to numerous content pieces, consistently achieving impressive ranking boosts. What's remarkable is that this tool is completely free, requiring no financial investment and absolutely no SEO expertise. Even a complete beginner can do it.

Before I jump into the process, I’d like to extend an invitation to my free SEO training masterclass, which covers all my strategies for dominating Google in 2023. You can sign up through the link in the pinned comment.

Now, back to the tutorial. First, create a free account at chat.openai.com. For those unfamiliar, ChatGPT is an AI chatbot that has revolutionized SEO. Since its release on November 30th, it attracted a million visitors in under a week, a record-breaking achievement. Our goal is to train ChatGPT to mimic Google's thinking process. Once trained, it will evaluate your website and provide tailored recommendations to optimize it for Google. To demonstrate, I'll use a website with affiliate review content as an example, but this method is applicable to any content type. Google's product review guidelines are our reference point. They outline specific criteria for product review content. However, some points are more crucial than others and can be somewhat ambiguous.

Using ChatGPT, we’ll decode these guidelines. Input the guidelines and ask ChatGPT to distill them into the five most essential criteria. Next, assess your content against these criteria using ChatGPT. For illustration, I'll evaluate an article ranking on the first page of Google for “surfer SEO review.” The AI’s feedback reveals strong performance in most areas, but suggests improvements in demonstrating personal experience with the reviewed product. Despite a video showing product usage, the content itself might need more explicit examples and detailed case studies. Comparatively, an article on page seven for the same keyword scores lower across the board. Utilizing ChatGPT’s suggestions, we can specifically enhance areas like product comparison.

Here’s the game-changing part: conduct a comprehensive audit of your entire site. Updates can happen anytime, and this audit is your proactive defense. Create a spreadsheet listing all your URLs with columns for each of the five criteria. Populate it with ChatGPT scores, flagging any item scoring seven or below for immediate attention. Beyond product reviews, ChatGPT can also assist in auditing your site's E-A-T (Expertise, Authoritativeness, Trustworthiness) based on Google’s Quality Rater Guidelines.

However, be mindful of two potential challenges. First, ChatGPT has a character limit. For lengthy articles, assess them in parts and use the higher scores from each section. Second, there’s a daily usage limit for ChatGPT. You can circumvent this by creating multiple accounts or opting for the premium version. Remember, this audit method is adaptable to any Google guidelines with available notes. Simply input the guidelines, extract the criteria with AI, evaluate your content, and you’re set. Subscribe for more insights and strategies.

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Kit Yarrow
Kit Yarrow, Ph.D., is an award-winning consumer psychologist, a professor, author, consultant and speaker. She is the author of several bestselling books including Gen BuY. Kit is a widely recognized authority on the psychology of consumers—and on the Millennial Generation in particular—Kit is regularly quoted in a variety of media including The New York Times, The Wall Street Journal, NPR, and Good Morning America.