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Kit Yarrow Blog

Kit Yarrow, Ph.D., is an award-winning consumer psychologist, a professor, author, consultant and speaker. She is the author of several bestselling books including Gen BuY. Kit is a widely recognized authority on the psychology of consumers—and on the Millennial Generation in particular—Kit is regularly quoted in a variety of media including The New York Times, The Wall Street Journal, NPR, and Good Morning America.
Small Business

Key Traits of Entrepreneurs

If you are looking to start your own business there are some key traits entrepreneurs should have in order to be truly successful. Evaluating yourself and knowing what traits you have and what you need to work on helps you become your best self. As you become your best, your business can become its best.

Small Business

How can Students Start a Small Business?

Schooling is meant to prep you for life] but is also expensive. Starting a small business as a student can help you gain money and experience.

Strategy

Tips for Improving Your Resume

A resume is the first thing a potential employer sees about you, and a good one could mean the difference between getting an interview or not.

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