In recent years, a revolutionary trend has emerged in the world of e-commerce—social commerce. This term refers to the integration of social media platforms with
The world of e-commerce has witnessed remarkable growth and transformation in recent years, and this upward trajectory shows no signs of slowing down. As technology
At a time when environmental concerns are paramount, small businesses have a unique opportunity to embrace sustainability and make a positive impact. By adopting eco-friendly
In today’s competitive business landscape, small businesses face unique challenges when it comes to attracting and retaining top talent. Building a winning employee engagement strategy
Running a small business comes with various responsibilities, and one crucial aspect that requires careful consideration is tax planning. Effective tax planning can significantly impact
In today’s digital age, embracing e-commerce has become essential for small businesses looking to expand their reach and maximize their revenue potential. With the growing
Sticker Mule has been involved in several controversies that have led to significant criticism. These include concerns over intellectual property rights, allegations of underpayment of
In today’s digital age, social media has become a powerful tool for small businesses to connect with their target audience, increase brand visibility, and foster
In today’s competitive business landscape, small businesses face numerous challenges in attracting and retaining customers. However, effective customer relationship management (CRM) can be a game-changer,
In today’s competitive business landscape, building a strong brand identity is crucial for small businesses seeking to stand out from the crowd. A well-crafted brand
In today’s fast-paced digital landscape, small businesses face the challenging task of standing out amidst fierce competition. However, with the advent of digital marketing, there
In the rapidly evolving digital landscape, having effective business conversations online is crucial for success. Whether you’re engaging with clients, colleagues, or partners, the ability
In today’s digital era, online banking has become increasingly popular due to its convenience and flexibility. Setting up an online bank account provides you with
In today’s rapidly evolving business landscape, staying ahead of the curve is essential for success. To make informed decisions, companies rely on industry reports and
Legal documents and forms play a crucial role in various aspects of our lives. Whether you’re an individual or a business entity, understanding and effectively
Kit Yarrow
Golden Gate University
536 Mission St.
San Francisco, CA 94105
Kit Yarrow, Ph.D. is an award-winning consumer research psychologist, professor, author and consultant. Kit’s unique ability to apply clinical psychology to business issues has won her four endowed research professorships and recognition as the 2012 Outstanding Scholar of Golden Gate University.
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