Kit YarrowKit Yarrow

Author, speaker, consultant, ethnographer, professor of psychology and marketing, golfer...
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News, blogs and InsightsNews, Blogs
and Insights

Kit shares her research insights in articles and blogs for Time and Psychology Today. As a recognized consumer expert Kit is frequently quoted in the media.
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Television Appearances

Keynote SpeakerKeynote Speaker

From keynote addresses at major conferences to custom corporate workshops, Kit's speeches are fresh, actionable and inspiring. See what Stanford University, IIR, Cisco and others have said about Kit's speeches, where she's speaking next and examples of her most popular speeches.
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"You were the top rated speaker of the entire conference — scoring a 4.78 out of 5.0, almost a perfect score — wow! I'm not surprised, you are a delight — your passion radiates and people are drawn to that."

— Amanda Powers, Senior Conference Producer, IIR Shopper Insights in Action


As a psychologist, Kit’s consumer research goes deeper and is therefore often more predictive and insightful than traditional research. Kit’s conducted qualitative projects for companies including General Electric, Del Monte and Nokia; and consulted to organizations including Merrill-Lynch, Landor Associates, Marimekko and California Closets. Find out more about how Kit’s research capabilities can benefit your company or organization.  Find out more

Kit's BooksBooks

Kit's books, Decoding the New Consumer Mind (Wiley, 2014) and Gen BuY (Wiley, 2009) have been described as "must reads for marketers" and "full of great insights."
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