Kit Yarrow

Author, speaker, consultant, ethnographer, professor of psychology and marketing, golfer...
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News, Blogs
and Insights

As a recognized consumer expert, Kit's frequently quoted by the media. She also blogs about the psychology of shopping, Generation Y, and consumer trends for The Huffington Post and Psychology Today.
Read Kitʼs latest blogs and media mentions

Television Appearances

Keynote Speaker

From keynote addresses at major conferences to custom corporate and university workshops, Kitʼs fresh, applied research is actionable and inspiring. See what Stanford University, IIR, Cisco and others had to say about Kit’s speeches, where she’s speaking next and examples of Kit's most popular speeches. Find out more

"You were the top rated speaker of the entire conference — scoring a 4.78 out of 5.0, almost a perfect score — wow! I'm not surprised, you are a delight — your passion radiates and people are drawn to that."

— Amanda Powers, Senior Conference Producer, IIR Shopper Insights in Action 2010

Gen BuY

Kit’s book, Gen BuY, was described by Publishers Weekly as a “must-read for all who hope to keep their companies relevant and viable."
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Consulting

As a psychologist, Kit’s consumer research goes deeper and is therefore often more predictive and insightful than traditional research. Kit’s conducted qualitative projects for companies including General Electric, Del Monte and Nokia; and consulted to organizations including Merrill-Lynch, Landor Associates, Marimekko and California Closets. Find out more about how Kit’s research capabilities can benefit your company or organization. Find out more

Kit Yarrow named the 2012 Outstanding Scholar of Golden Gate Univeristy for her research on consumer psychology

Kit Yarrow named "Forever Influential" by The San Francisco Business Times in their 2013 "Most Influential Women" awards program.

Check out Kit's articles for TIME!

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