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We cover business topics including Marketing, Finance, Strategy, Ecommerce, and more. Read what our business experts have to say about industry trends and guides.
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Author, speaker, consultant, ethnographer, professor of psychology and marketing, golfer...
From keynote addresses at major conferences to custom corporate workshops, Kit's speeches are fresh, actionable and inspiring. See what Stanford University, IIR, Cisco and others have said about Kit's speeches, where she's speaking next and examples of her most popular speeches.
Kit's books, Decoding the New Consumer Mind (Wiley, 2014) and Gen BuY (Wiley, 2009) have been described as "must reads for marketers" and "full of great insights."
As a recognized expert on the psychology of consumers and Millennials, Kit is frequently quoted by the media. She also shares her research and insights in articles and blogs for Time and Psychology Today.
"You were the top rated speaker of the entire conference — scoring a 4.78 out of 5.0, almost a perfect score — wow! I'm not surprised, you are a delight — your passion radiates and people are drawn to that."
— Amanda Powers, Senior Conference Producer, IIR Shopper Insights in Action
As a psychologist, Kit's consumer research goes deeper and is therefore more predictive and insightful than traditional research. Kit's conducted qualitative projects for companies including Westfield Labs, General Electric, AAA and Del Monte; and consulted to organizations including Merrill-Lynch, Landor and Kia.
Thank you for visiting KitYarrow.com. Our goal is to make your business successful. Our team is made up of experts in marketing, finance, strategy, and more. We have expertise in all things related to search ecommerce as well as search engine marketing and optimization. Leave us your name and e-mail for a free marketing plan.
Kit Yarrow, Ph.D. is an award-winning consumer research psychologist, professor, author and consultant. Kit’s unique ability to apply clinical psychology to business issues has won her four endowed research professorships and recognition as the 2012 Outstanding Scholar of Golden Gate University. She has taught consumer behavior at universities around the world – from The Helsinki School of Economics to UC Berkeley.
Kit is co-author of “Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail” and author of the best-seller, “Decoding the New Consumer Mind,” which was named one of the top ten marketing books of 2014 by Inc. Magazine.
As a recognized authority on the psychology of consumers, Kit’s work is regularly featured in a variety of media including The New York Times, USA Today and NPR. She also writes about consumer issues for Time.
Kit Yarrow
Golden Gate University
536 Mission St.
San Francisco, CA 94105
Kit Yarrow, Ph.D. is an award-winning consumer research psychologist, professor, author and consultant. Kit’s unique ability to apply clinical psychology to business issues has won her four endowed research professorships and recognition as the 2012 Outstanding Scholar of Golden Gate University.
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