The intersection of branding and packaging or labeling in products is a critical area in marketing and consumer perception. This intersection is not merely a
Kit Yarrow
Golden Gate University
536 Mission St.
San Francisco, CA 94105
Kit Yarrow, Ph.D. is an award-winning consumer research psychologist, professor, author and consultant. Kit’s unique ability to apply clinical psychology to business issues has won her four endowed research professorships and recognition as the 2012 Outstanding Scholar of Golden Gate University.
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